Christian Cowan, the rhinestone mastermind, designs for the luxury world of glamour. Before moving to New York, Cowan studied at Central Saint Martins, where his avant-garde designs quickly caught the attention of brands and celebrities, including Lady Gaga, Miley Cyrus, and Cardi B.

There are countless ways fashion brands are using ORB360 images. Here are a few ways brands are using ORB360 in their overarching marketing campaigns.