ORB360 Hundreds of possibilities: See why big-named brands are all using Orb360
In a more and more competitive fashion world, brands need to find ways to stand out in a crowd by separating themselves with advanced e-commerce photography. In our digital world, product photography is more important than ever for businesses. By using 360 product photography, businesses can give customers a realistic and interactive view of their products that increase sales and conversion rates.
“We had the opportunity to use new 360˚ product technology. In a few days, we were able to shoot all the pictures and if you look at the situation before it would have taken months to do that, so it is a great example of the energy and capability we have with a new tool and new technology.”
– Franck Le Moal, Chief Information Officer, LVMH
ORB360° from The ORDRE Group brings collections to life like never before with the highest quality 360° imagery. ORB360° is the most dynamic and efficient form of product photography. Developed initially for industry use, ORB360° is now a full-service imaging system offering B2B and e-commerce 360° imagery solutions. Everything from advanced video edits to 3D creative options creates an even richer viewing experience. 360° product images are now a necessity rather than a luxury and have proven to be more critical to driving sales than standard product images.
Some of the benefits of 360° product photography include:
Providing customers with a realistic view of the product increases sales and conversion rates
Customers can get a better idea of what they are buying, and are more likely to be satisfied with their purchase
360° product photography is more engaging than traditional product photography and can help keep customers on your website longer
Google loves 360° product photography and it can help improve your website's position with SEO
ORB360° photography allows customers to see all aspects of a product including any intricate details that might be missed with traditional photography. By providing customers with a complete view of products, luxury businesses can better show off their luxury products and differentiate themselves from competitors.
In addition to giving customers a complete view of products, 360° product photography can also be used to create virtual reality experiences. This is often done to give customers a glimpse of what it would be like to use or wear their products. For example, a luxury clothing company might use 360° product photography to create a virtual dressing room where customers can try on clothes.
ORB360° is equipped to shoot any type of product from ready-to-wear, accessories, footwear, sunglasses, hats, and luxury items with the most advanced technology. The ORB can shoot up to 75 x 360° or 50 x videos in a 9-hour day per unit. Large-scale shoot numbers are easily met by adding additional ORB units. Images provide an interactive 360˚ view of a product and allow zoom functionality on specific details.
The ORB mobile units allow shooting to be done practically anywhere. With no retouching required due to its built-in advanced lighting system, all image processing is done on-site and meets luxury brand image guidelines. ORB360° files are uploaded to The ORDRE Group’s cloud-based DAM (Digital Asset Management) as soon as the imagery is shot allowing distribution to be seamless and immediate. Imagery and videos are available to download in mp4, gif, jpg, and interactive canvas. Each 360˚ spin consists of 72 individual images that can be individually manipulated by cropping, zooming, or other creative means. ORB360˚ imagery is the only 360˚ view imaging solution that can be integrated with JOOR. It is also compatible with Shopify, Squarespace, and other e-commerce platforms.
Product photography is one of the most important elements of any e-commerce site. It is what makes or breaks a sale, and is the first thing that a potential customer will see when they land on an e-commerce page. ORB360° shoots are perfect for B2B, e-commerce, and social media channels. For B2B content, ORB360° is the only 360° photo solution that has an API for JOOR and ORDRE meta. Our Joor integration system directly works to allow buyers to see 360's and our still images can be uploaded to JOOR line sheets.
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Adding moving imagery to your e-commerce and wholesale sites creates a more immersive and interactive shopping experience for customers and retailers. The super zoom tool with high-definition zoom feature from the ORB imagery allows consumers the opportunity to explore every inch of the garment or product.
Editorial shoots allow creative directors and stylists to have the freedom to use innovative poses, props, and unique backgrounds to convey their unique style and identity. By using ORB Remove, clients can manipulate the backgrounds of 360° imagery by adding their unique brands as the model spins.
ORB360°boosts product-level engagement by 93% with its Interactive imagery. 360° imagery also increases consumers’ willingness to purchase by 10-27% and return rates are reduced by 22%. Shoot costs are significantly reduced as shoots cover pack shots used by marketing, merchandising, and production teams. In a world where first impressions count, fashion brands must utilize the most advanced e-commerce photography. Cost-effectiveness, efficiency, and high engagement rate are among some of the main reasons why luxury brands use ORB360˚ for their e-commerce, wholesale, and social media channels.