DEMYSTIFYING ORB360: ALL THE FREQUENTLY ASKED QUESTIONS

ORB360 photography has been captivating the fashion, beauty, alcohol and collectable industries with its immersive sales and marketing visuals. As this innovative technique continues to gain popularity, it's natural to have questions about its intricacies and applications. In this five minute read, we aim to answer the most frequently asked questions about ORB360 photography. From understanding the equipment and software required to exploring its potential in various industries. Whether you're a photography enthusiast or a business operator looking to incorporate ORB360 into your marketing strategy, this guide will provide the insights you need to navigate the world of spherical photography.

HOW MANY 360’S CAN BE SHOT EACH DAY?

The ORB has the ability to shoot up to 75 x 360° or 50 x videos for an 8 hour day each unit. Large scale numbers are easily met by adding additional ORB units to make up numbers. For example 575 images can be shot in an 8 hour day with 7 ORB units on set.

WHAT IS OFFERED BEYOND 360 IMAGERY?

ORB360 is a full service offering for B2B and e-commerce 360 solutions; everything from 360 photography, 360 video, 2D imagery, ghost imagery and different backgrounds is readily achievable. The service also features advanced video edits, digital garment alterations and 3D creative options to create an even richer viewer experience.

WHAT ARE THE SPACE REQUIREMENTS?

The mobile units allow for shoots in any location; designers studio, behind the scenes, catwalk shows etc. The small space requirements are 2.5m width x 2.5m height.

HOW CAN THERE BE NO RETOUCHING?

Due to the ORB’s intelligent lighting technology retouching is not required on images and video. All image processing is done on-site and meets luxury brand image guidelines.

WHAT IS THE TURNAROUND TIME?

360 files are uploaded to The ORDRE Groups cloud-based DAM (Digital Asset Management) the same day as shooting. This allows distribution to be seamless and immediate.

HOW IS CONTENT SERVED?

Images & videos are available to download in interactive 360° animation, JPEG x 72, MP4, GIF and interactive canvas. Each 360 spin consists of 72 individual images that can be manipulated by cropping, zooming or other creative means.

CAN ORB360 BE INTEGRATED WITH OTHER SERVICES?

ORB360˚ imagery is the only 360˚ view photography solution that can be integrated with JOOR.  It is also compatible with Shopify, Squarespace and other e-commerce platforms.

WHERE DO THE SHOOTS TAKE PLACE?

The ORB360 solution is fully mobile. The team brings all the equipment and a photographer operator to your studio, office or backstage of a show. As long as there is enough space for the ORB360 machine, as well as power and internet - we can shoot anywhere.

HOW LONG DOES IT TAKE TO CAPTURE EACH ORB360?

Surprisingly, styling the model or prop takes longer than the shoot itself! To capture a complete 360˚ image, the ORB360 machine takes around 20 seconds only.

WHAT DO I NEED TO DO IN PREPARATION FOR THE SHOOT? 

The customer needs to provide a premises and the list of items to be shot 48 hours before the shoot. On the shoot day, they need to provide all garments/products for shooting, a brand representative to sign off the styling of each look, a model and hair and make up (if required).

IS IT POSSIBLE TO SHOOT WITH DIFFERENT BACKGROUNDS?

Yes, we can shoot with different backgrounds using professional colourama paper in the ORB. If the background requirements are digital or 3D we can manage a post production technology solution.

WHERE ARE THE ASSETS UPLOADED?

The assets are immediately uploaded to the clients own locked folder on the DAM (Digital Asset Management). Accessing the DAM is as easy as logging onto a website.

HOW DO I LOAD THE IMAGERY ON MY E-COMMERCE WEBSITE?

Log into your personal folder on the DAM (Digital Asset Management) and you may either select the download product and embed it’s code or perform a mass export and upload to website.

DOES ORB360 INTEGRATE WITH ANY PLATFORMS?

ORB360˚ images are compatible with leading white-label virtual showroom ORDRE meta and wholesale order taking platform JOOR, enhancing both the desktop and App B2B experience. They are also compatible with Shopify and Adobe. ORB360˚ images facilitate the professional buying process by demonstrating a thorough understanding of all product details.

WHAT CATEGORIES DOES THE ORB SHOOT?

Everything from fashion, art, collectibles, beauty, archive products, spirits, wine, and food can and have been shot in ORB360. Examples of these can be found here. We invite all types of product for shooting and are happy to facilitate a test shoot for serious inquiries.

HOW MUCH DOES IT COST?

ORB360 pricing is extremely competitive. Contact us here with your requirements and shoot numbers for a complete quote >